Wednesday, March 14, 2007 (9:07 am)
Higher Ed Failing to Use Popular Media to Reach Prospects
Posted by: Katrina Adams In: Web 2.0
A blurb in the Campus Technology News Update recently discussed how academic institutions are not taking advantage of popular communication tools in recruiting. (View survey results from the study here.)
Sure, Web 2.0 tools such as Wikipedia and increasingly Second Life are seeing usage from academic institutions; however, those tools that 90 percent of college students already use daily are greatly underutilized. There are lots of possibilities…
- A university MySpace site where alumni, current students, and prospective students can post comments and socialize.
- A university MySpace group where these groups can post to discussion boards.
- A university YouTube/Flickr group where students, faculty and staff can post videos/photos of events.
- Allow students to contact recruiters via AIM/MSN/Yahoo and/or Skype.
It’s not too hard to think of ideas on how to utilize Web 2.0 in recruiting, and it doesn’t take much time in setting these up. Thoughts? Ideas? Is your campus taking advantage of these and other Web 2.0 tools?
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